Selling a financial product? Making a presentation on your financial performance? You won't persuade anybody with a number. As professors Kahneman and Tversky proved many decades ago, numbers and values are surprisingly unconvincing. What everyone craves is a story.
SUJET is here to help you identify the story of your brand, your cause or organisation. Once you're able to structure your story well, you'll be able infuse all your communications with a messages that motivate staff, volunteers and customers.