SUJET is here to help you identify the story of your brand, your cause or organisation. Once you're able to structure your story well, you'll be able infuse all your communications with a messages that motivate staff, volunteers and customers.
After 20 years in advertising in London and Sydney, having worked on some of the world's greatest brands, from American Express to Lenovo, Matt Busby Andrews realised something was wrong. Every brief he ever worked on fixated on a proposition. And yet, people don't actually like propositions. They like stories. Stories are how we transfer our values across communities, they're how we change cultures, they're how we motivate people to action. He set up his consultancy in mid 2016 and quickly attracted clients in the world of politics, publicly listed companies and values-driven organisations. The aim is to ensure that every great organisation knows the narrative that makes it worthwhile.