SUJET is a narrative consultancy. We exist to help corporate and community leaders to discover the core story of their organisation and tell it to the world.


The Story of SUJET

After 20 years in advertising in London and Sydney, having worked on some of the world's greatest brands, from American Express to Lenovo, Matt Busby Andrews realised something was wrong. Every brief he ever worked on fixated on a proposition. And yet, people don't actually like propositions. They like stories. Stories are how we transfer our values across communities, they're how we change cultures, they're how we motivate people to action. He set up his consultancy in mid 2016 and quickly attracted clients in the world of politics, publicly listed companies and values-driven organisations. The aim is to ensure that every great organisation knows the narrative that makes it worthwhile.