After decades in advertising, it dawned on us. Propositions persuade nobody at all. The one thing that affects people is the thing that makes us human in the first place — stories.
Then came the second epiphany (this came as a painful, but extremely valuable lesson). There is no point having a brilliant story if you haven’t created a personal connection first. Or no one will hear.
We're here to help causes and corporations to do both. To discover their story. Then to build connections with staff, stakeholders and customers. When we combine these two things, magic happens. Groups change. Strangers donate. Communities are created out of thin air.