Guardians of the Brand Narrative
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every brand has a story

We are Sujet, guardians of the brand narrative.
We're here to help corporations to find their story, to structure it, and share it with the world.

 

 

 

 

 
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OUR STORY

After 20 years in advertising in London and Sydney, having worked on some of the world's greatest brands, from American Express to Lenovo, Matt Busby Andrews realised something was wrong. Every brief he ever worked on fixated on a proposition. And yet, people don't actually like propositions. They like stories. Stories are how we transfer our values across communities, they're how we change cultures, they're how we motivate people to action. He set up his consultancy in mid 2016 and quickly attracted clients in the world of politics, publicly listed companies and values-driven organisations. The aim is to ensure that every great organisation knows the narrative that makes it worthwhile.

Matt is joined by one of Sydney's most talented duos. Gemma Waite is a highly awarded Art Director who has collaborated with Matt on campaigns and brands to create superb creative work over the years. Libby Malcolm, literally one of the world's first digital marketers has worked across the globe on massive digital projects and is passionate about user centred design and delivering results in every campaign. Each of them has over 20 years creative agency experience. Together they are a formidable creative team: Stories + Creative + Results. They are supported by an energetic, intelligent, passionate group of millennials. Above all, Sujet is a compassionate group, grateful for the work they do, and  excited to serve those they meet.

 
 
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AS A NARRATIVE CONSULTANCY, WE EXIST TO HELP CORPORATE AND COMMUNITY LEADERS TO DISCOVER THE CORE STORY OF THEIR ORGANISATION AND TELL IT TO THE WORLD.

 
 
 

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WHAT WE DO

 

The Brand Narrative

Your brand's story is your DNA. You and all your staff need to be able to tell it with passion so that others can understand what you have to offer.

We work with you not just to share a style guide or a vision, but to share your story and your passion with all those who communicate your brand to others.

  • brand narrative creation
  • brand strategy and modelling
  • language
  • identity 
  • photographic style
  • iconography
  • multi-channel palette
  • interactive conventions
  • brand community education

Brand Research

We start with reflecting what you can't see. With this insight we are well placed to ensure the user journeys we design with you are user-centred.

  • competitive reviews
  • market perception analysis
  • cultural, technical and market trends
  • generative research
  • benchmarking studies

SOCIAL JUSTICE AND COMMUNITY

We are a company with a heart for the poor and those that are in need. Many of our clients are community or faith-based organisations. We have developed community management and social media expertise that is making a positive impact on others.

  • strategic development
  • community management
  • petition and lobby support
  • content creation

 

 

 creative campaigns

Once we  have developed your brand narrative we then inject great ideas that resonate so that we can creatively show the world your brand. We get some crazy briefs and we bring to the table the unexpected in all we do.

  • design development
  • social and paid content
  • video production
  • advertising campaigns
  • printed materials
  • graphic design
  • events
  • installation
  • script writing
  • goal definition
  • benchmarking studies
  • brand performance measurement
  • reporting 
We are a financial services dealer group. We do a lot of business by personal selling to other businesses but we were struggling with generating the leads that were essential to our business in the B2C sector. We thought we just needed an ad.

Sujet did more than just create a campaign. They helped us tell our story. They took the time to understand us and then developed our brand narrative. They lifted the standard of our identity and comms and then worked with our team and even our partners to share this story so it resonated with all our stakeholders. I’ve not seen this approach before and it works.
— James M
 
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THE SUJET

(Rhymes with zoo pet)

n (grammar) one of the two main constituents of a sentence; the grammatical constituent about which something is predicated. Type of: élément, élément grammatical. (grammar) a word or phrase or clause forming part of a larger grammatical construction.

Or said more simply: French for "Subject"